...it's worth noting that popular players drowning in love feel it, feed off of it, and reflect it in their play. The concern isn't over why the public can't see them for who they are... it's about getting back to that place where they felt best and played like it. That's got everything to do with a version of themselves that has everything to do with perception, or consulting an expert on attitudes in the stands... if you want to understand why blogs matter, it's because—no matter how crappy they're treated by the league—fans matter like never before.