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Picking on ESPN is like railing against Microsoft. They are big and they make an easy target but let's face it, without them our lives would suck just a little bit more. More than a little bit actually.

But reading this leaked memo about what their "talent" can and can't tweet is really just an unbelievable example of corporate ham-handedness. I really do get what they are trying to do here protecting their brand and content but they need to spend a little more time thinking about how they are going to communicate something like this and a little less time letting their lawyers manage their change process...

The Big Lead " Blog Archive " ESPN’s Memo on Social Networking: Smells Like They’re Cooking Up Some Changes

"The first and only priority is to serve ESPN sanctioned efforts, including sports news, information and content"

Seriously, replace "ESPN" and "Sports" with "State" and "Government" and you might as well be reading a memo from a Orwellian bureaucrat.

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Don't knock the lawyers

And ESPN is not restricted by the Constitution — only the government is. And, anyway, some of the tweets from some of the “insiders” have been annoying. They’re putting random thoughts, feelings, etc. out there without verifying the source and before they’ve started writing (and therefore editing) their work.

Mmmmm ... Guinness

by JSun on Aug 5, 2009 12:48 PM MST reply actions  

I get having a policy

I really do. And I even get having the Sharks involved but they totally botched how this was rolled out and communicated. It just begs to be mocked and you know me…I never pass on a mocking moment

by Seth Pollack on Aug 5, 2009 12:57 PM MST up reply actions  

Mock away

There’s definitely a journalistic ethics thing going on here that needs to be addressed … and mocked — but its not a constitutional issue.

Mmmmm ... Guinness

by JSun on Aug 5, 2009 5:49 PM MST up reply actions  

Of course not

no one suggested it was a gvmt thing….except their language reminded me of government authoritarian speak

by Seth Pollack on Aug 5, 2009 7:01 PM MST up reply actions  

Railing against Microsoft? I know most people who have an opinion (most people probably don’t care) do dislike Microsoft, but do you use Linux? :)

by lonesomepoint on Aug 5, 2009 12:53 PM MST reply actions  

I use

a Mac.

Don't feel bad, Channing. We can't rebound either.

by rosewood on Aug 6, 2009 9:49 AM MST up reply actions  

i'm purchasing a mac...

in about 3 weeks. getting rid of this POS PC that i have.

by Trevor Paxton on Aug 6, 2009 1:10 PM MST up reply actions  

What Policy

Show me the money but really Any sports related subject is now under the control of the eastern sports broadcasting network…It’s the same as your rights to invention when the idea was made. 24/7 if you work for a company and design a widget you become the inventor But not the holder of the patent so to me ESPN has just trademarked all sports related communication of their trusted talent. Any public and I do any release of that information I’m sure is grounds for termination. Communism here we come with the lost of the freedom of speech.

by RogerM on Aug 5, 2009 2:11 PM MST reply actions  

If some of the ESPN journalists don’t quit in protest, they will deserve blame too.

by lonesomepoint on Aug 5, 2009 5:20 PM MST up reply actions  

why

The talent needs to stay put. This all part of being what I consider the biggest sports programming station in the world and their attempt to secure the first rights of releasing any form of sports articles over the air or word of mouth.

by RogerM on Aug 6, 2009 5:11 AM MST up reply actions  

Abstinence is the best policy.

Social networking promiscuity is just out of hand. There will be a Twitter-Facebook Swine Flu pandemic in the next decade.

Who are these guys again?

by ZonaFlash on Aug 5, 2009 4:43 PM MST reply actions  

Agreed. I offer a link to this article: http://nymag.com/news/features/55878/ . But as for Twitter, its rapid ascent and abuse suggests that it could become obscure after fifteen minutes of fame.

by lonesomepoint on Aug 5, 2009 5:18 PM MST up reply actions  

Dirty Blogging

When Stan first explained Twitter to me … and then re-explained … and then re-explained … he was finally resigned to putting it a perspective I could understand:

Instant blog messaging with total anonymity broadcast simultaneously to, potentially, millions in real-time. I was still ambivalent. Then he said something like, “Think about the possibilities on thedirty.com” and only then did I immediately realize the dangers

Mmmmm ... Guinness

by JSun on Aug 5, 2009 5:53 PM MST up reply actions   1 recs

smile

I like your come back

by RogerM on Aug 6, 2009 5:12 AM MST up reply actions  

Does anyone actually like

ESPN?

I mean, seriously, I can’t think of the last time I watched anything on ESPN that wasn’t an actual game. Also I can’t think of the last time I read anything on ESPN.com that wasn’t Truehoop.

But does anyone actually like their content?

Don't feel bad, Channing. We can't rebound either.

by rosewood on Aug 6, 2009 10:01 AM MST reply actions  

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