Through a series of luck rivaled only by the Suns' playoff run, I managed to snag a phone interview with producer DJ Steve Porter, the guy responsible for "All-I-gotta-do-is-FOCUS," and the other rythmic commercials during the 2010 postseason.
Obviously, the show had to go longer than seven minutes.
Steve talks about the production itself, his lucky break, and how aspiring artists in any field can best sew seeds for their own fortunes. Also, find out where Steve's NBA allegiances lie. To read more about Steve's ascent to NBA entertainment, click here.
If you love these commercials as much as I do, e-mail your comments to firstname.lastname@example.org. They'll be sent off to Steve Monday.
Seven Minutes or Less is a Phoenix Suns podcast for the fans, by the fans, in seven minutes or less. Saturday features a full 24-minute shot-clock for the show, with a more in-depth look at the Suns, including responses to e-mail questions/comments from fans and listeners. If your comment/question is good, you could be asked to make an appearance on the show.