I still don't get why I would buy "Vitaminwater" as opposed to "Waterwater" but in the world of athlete commercial endorsements there's certainly far worse things Steve Nash could attach his name to. Right, Chuck?

In Steve's latest video for the flavored water in a plastic bottle, Nash gets his teammates involved and goes ham on some fake snow. As with most of Steve's brilliant plays, it's best just to watch and enjoy.

Now, if only Jack could hire Steve to pimp the new Jumbaco!