This is an email recently featured in Bill Simmons' mailbag article. I actually thing the idea the author suggests could possibly be on of the greatest ideas ever. Read for yourself:
"Q: In your latest podcast with Zach Lowe (off his "Best NBA Team Nicknames"column), you discussed the stupidity of the Phoenix Suns nickname and suggested the Phoenix Pitbulls. Why not borrow your idea for Brooklyn to just be "Brooklyn" and drop the Suns name altogether? Just call them "The Phoenix!" My plan: They should wait a year until after whatever high lottery pick they get. Let me literally rip off Wikipedia for a minute: "In Greek mythology, a phoenix or phoenix, is a long-lived bird that is cyclically regenerated or reborn. Associated with the sun, a phoenix obtains new life by arising from the ashes of its predecessor." Did you just read that?! Is there not a more perfect marketing/name-change opportunity? The Phoenix — it symbolizes "rebirth" and it's high-flying and fiery? If the Suns miraculously land Andrew Wiggins and don't do this, I'm holding you accountable."
I know the Suns aren't changing their name anytime soon, and I don't have a problem with our name (I don't understand why other people do), but if we land Wiggins, it could work. Just a hypothetical. Thoughts?