In hard economic times such as these we all have to make sacrifices. We might work more. We might take a pay cut. We might even sell our H-O-R-S-E which is what David Stern as done.
From USA Today's report:
Sports are often made for TV. And TV is made for advertisers.
So it shouldn't surprise — especially as all sports are scrambling to find new places to hang "for sale" signs given the current economy — that the NBA's first H-O-R-S-E contest won't use those letters.
Since the advertiser in question isn't paying me, I am not going to publish their name.
You would think that the NBA had found enough ways to make money and could have just left this little bit of basketball joy well enough alone.
We were all really looking forward to this event. Now, they might as well just sell advertising on the ball, the court and tattooed on the players foreheads.