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Phoenix Suns unveil 'Talking Stick Resort Arena' as new building name

After US Airways and American Airlines declined to extend their naming rights deal with the Phoenix Suns, the Suns went where the money is locally and announced a deal to call their home building the Talking Stick Resort Arena. I'm sure they will try and call it "The Stick".

Christian Petersen/Getty Images

The Phoenix Suns announced today that Casino Arizona has taken over the naming rights for their stadium now that US Airways has ended their relationship with the Suns. US Airways is merging with American Airlines, and American already names at least one other NBA arena.

From the Suns announcement:

"Like Talking Stick Resort, this venue has become an iconic destination for entertainment in Arizona," said President Diane Enos of the Salt River Pima-Maricopa Indian Community, the owner and operator of Talking Stick Resort. "Thousands of families and individuals have created long-lasting memories at this venue which makes its new name, ‘Talking Stick Resort Arena,' all the more meaningful. We have a shared commitment with the Phoenix Suns in building a sense of community in the Valley and we are honored to help them provide a place for so many people to gather and celebrate."

Other names suggested (but not accepted by the team) on Twitter include:







Not all of them were good ideas, but some were quite memorable!

All were better than the "Pink Taco Stadium", named after the Pink Taco restaurant chain, that was (reportedly) nearly accepted by the Bidwill family for the Arizona Cardinals stadium many years ago before they (again, reportedly) realized the double entendre meaning of the phrase and chose University of Phoenix as the naming partner instead.

How do you feel about a publicly-funded arena bearing the name of a casino? What does it say about the local economy that this is the company with money to throw around?

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