Your favorite team is getting some new threads to commemorate #TheTimeline hitting full speed. Nike is in charge of the new uniforms for the 2017-18 season, and this week they revealed some details about what you can expect.
This is important. Act accordingly.
You make think that just looks like a basketball jersey. There’s some major science involved. Here’s how the sneaker and apparel giant tells it:
“Nike tuned the uniform design to the rigors of the league's increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.”
But wait, THERE’S MORE.
The most significant change comes to the back shoulder of the uniform where Nike designers altered the construction for a vastly improved fit. Additionally, the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.
Whatever. So long as there’s room for advertisements. A couple of the game’s biggest stars weighed in on the new clothes.
“The mental advantage of a quality uniform is priceless,” says Kyrie Irving. “The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes. I’m excited for the new fit and feel.”
“When you look and feel good, you play good,” says Draymond Green. “I welcome any competitive advantage on the court and the new Nike NBA uniforms deliver on the feedback that we've provided."
That’s a pair of genuine reviews from a pair of genuine individuals. So you know these have to be some really good jerseys. How dare you suggest they were paid to say that. Damn your cynicism.
The new uniforms wick sweat 30% faster, and each one is made from about 20 recycled bottles. Home and road uniforms are no longer a thing. Each NBA team gets four unis, with the home squad choosing what they will wear. Visiting teams will then pick a contrasting uniform.
We’ve come a long way since 1870’s South Dakota. I can’t imagine patrons of the Gem Saloon ever thought we’d have such advancements in the clothes on our back. Stayed tuned, more updates are to come before Nike’s full reveal in the fall.