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Booker bestows bikes to basketball brothers

Presents for players promotes positive partnerships

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Dallas Mavericks v Phoenix Suns Photo by Christian Petersen/Getty Images

Nice guy Devin Booker did a kind thing for his teammates this holiday season. The All-Star worthy guard from your Phoenix Suns gifted his coworkers some sweet new transportation from State Bicycle Co.

Based on State’s 6061 Black Label series, each bike is individually named and numbered for the player. There are also unique features for the Suns’ bikes that set them apart from standard Black Label frames, like the custom internal brake cable routing. Since State knew the players would be more accustomed to riding with a rear brake than the fixed-gear racers the bikes were designed for, the clean lines of a concealed rear brake line were a “must-do.” The extra-wide mountain bike handlebars look oversized on most street bikes; but on these XL+ bikes, they are perfect for the NBA players riding them. Topping off the custom package, the scorching-hot Suns logo pops against the matte black finish of the frame.

The standard XL / 62cm size worked for some riders, but for players over 7’ tall (including 2018 #1 draft pick Deandre Ayton) State produced a custom XXL / 66cm frame. Luckily, it was easy for State to scale up their standard design. The 6061 Black Label series is designed to be a performance bike for street and track racers, so the bikes are more than tough enough to withstand the power output by NBA pros.

State delivered the bikes to the Suns players in their designated parking spots on their first home game after Christmas. After the game, the Suns invited State Co-Founders Medhi and Reza Farsi to be Co-Captains of the game, making for great memories on both the Suns and State teams.

This is just the latest in a series of collaborations for State- whether hyping up the bike world with a pair of custom SPD Yeezy’s, working with the most iconic TV family of all time on the Simpsons series or hosting an on-bike interview show with bike raconteurs including Floyd Landis and Phil Gaimon, State Bicycle Co is always working to bridge the worlds of cycling, sport and entertainment in new and fun ways.

Click here to get a better look at what State Bicycle Co cooked up for Booker’s pals, including a closer look at custom rides for Josh Jackson and Deandre Ayton.

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