It can’t be said when fans will once again be permitted to watch our Suns live and and in the flesh, but when it happens, those in attendance will be treated to a spectacular new experience.
Among the renovations to Phoenix Suns arena is a new venue-wide LED super system manufactured by Daktronics.
- Six times larger than its predecessor
- Four LED video displays, two facing the sidelines and two facing the ends of the arena
- Sideline-facing displays each measure 25 feet high by 33 feet wide and the end-facing displays each measure 25 feet high by 29.5 feet wide
- All four feature 5.9-millimeter pixel spacing to bring crisp, clear imagery to fans in every seat of the arena.
- The entire center-hung features 3,100 square feet and it would take 292 60-inch televisions to cover the entire center-hung’s digital footprint
Daktronics suit Reece Kurtenbach is proud of the product his company has put together.
“The fan experience at live events remains a crucial element for professional sports teams,” says Kurtenbach. “This LED installation for Phoenix Suns Arena will bring fans a next-level experience and we’re excited to be a part of the reimagination of their arena.”
Suns president and CEO Jason Rowley is happy to have the new merchandise.
“A renowned leader in digital displays, Daktronics has been instrumental in the significant transformation at the reimagined Phoenix Suns Arena,” Rowley said. “When we welcome fans back to the home of the Phoenix Suns and Phoenix Mercury, they’ll be surrounded by remarkable technology that will truly elevate the fan experience at every turn.”
AND THAT’S NOT ALL.
When fans enter the arena they’ll be greeted by a pair custom-shaped lobby displays that total over 6,700 square feet of digital space. The first display measures approximately 26 feet high by 202 feet long and the second clocks in at 26 feet high by 113 feet long. The height the displays fluctuate while nearing the main seating bowl. Both displays include 3.9-millimeter pixel spacing. That means high-resolution imagery at close viewing distances.
“The Suns are catering to their fans in multiple locations outside of the main seating bowl as evidenced by their two new lobby displays,” says Kurtenbach said. “As the fan experience spills out into the concourses and other gathering areas in event venues, adding technology to connect with audiences in those areas has become increasingly important to team and sponsor branding. This installation will be a great example of improving opportunities to connect with people in those areas.”
The spectacular improvements extend to all areas of the arena. Flashy, new ribbon displays throughout, three LED scorer’s tables and 1.5 millimeter pixel spacing displays in both the Suns’ locker room and at the training facility.
Remember when we were a 19-win team playing in an arena befitting of a 19-win team? Times have changed.